Erving Goffman coined the term "dramaturgic action" to refer to the fact that our actions in a social context always become visible for the others. There´s always a sense of being observed by others present in our behavior.
I will consider the way in which the individual, in the situations of her everyday life, presents herself to others and presents her activity to others, and the ways by which the individual guides and controls the impression she causes in others and the kind of things she can do or cannot do to keep this representation to the eyes of the others.
I think this idea of represented behavior sometimes is too powerful as to determine a censorship in our actions or statements. Particularly in the internet, the exposure is absolute, but how does this influence in our actions?
Sigmund Freud also talked about the ideal-ego, as a representation of the image I would like the others to perceive of me and that can be a source of censorship for the individual.